Travel the World. Take Robin Ruth With You.
Who We Are
Robin Ruth is a global lifestyle brand for the free-spirited traveler. What began in 2002 in Amsterdam has become the world’s largest souvenir fashion company, sold in over 60 countries and found in souvenir stores, airports, boutiques, and now — right here. On this website, you’ll find our most-loved collections from Germany, Austria, Denmark, Ireland, and the UK — all available for worldwide shipping.
What started with one daughter’s name became a worldwide travel brand.
The Story of Robin Ruth
Our founder Boaz Avrahami named Robin Ruth after his daughter, inspired by her love for travel and curiosity about the world. What began with a small collection of ties and scarves has grown into a global brand that helps travelers wear their memories and be noticed.
Today, Robin Ruth operates in over 60 countries through local partners. We proudly manage the brand in Germany, Austria, and Denmark, and serve customers in Ireland and the UK online.
Our Community, Our Collectors, Our Pride
Our fans are more than customers — they’re collectors.
From Tokyo to Cape Town, Stockholm to São Paulo, Bodensee to Bangkok, Robin Ruth fans proudly share photos and stories of their growing collections of caps, bags, and city-inspired fashion.
We receive messages every day from travelers showing off their latest Robin Ruth finds — and some have collected items from over 30 countries, including Finland, Argentina, Japan, Costa Rica, and the United Kingdom.
See What Our Collectors Love Most
From Our HQ in Kranenburg to Stores Across Germany, Austria and Denmark
Our Presence in Germany
Fashion in the City GmbH proudly operates Robin Ruth’s franchise for Germany, Austria, and Denmark — and our team works passionately to bring new designs, local icons, and global flair to our collections.
You’ll find us in seaside shops on Sylt, bustling markets in Köln, and busy train stations in Austria. Whether it's a souvenir stand or a boutique storefront, we’re proud to help travelers and locals alike wear their memories.
📍 Available in 1000+ souvenir shops, boutiques, and retail stores in DE | AT | DK
🚀 Founded in 2010 (Germany HQ)
1,000+
Retail Partners in Germany, Austria & Denmark
3.000+
5-Star Reviews
4+ Million
Happy Customers Worldwide
Through our partnership with the Sinnathurai Children Foundation in Sri Lanka, we help fund education, school infrastructure, and nutrition programs for children in the communities of Thamparai and Poonakari.
By supporting access to learning and nourishment, we hope to contribute to brighter futures — one child at a time. It’s a small way we aim to give back beyond the business.
Through our partnership with the Sinnathurai Children Foundation in Sri Lanka, we help fund education, school infrastructure, and nutrition programs for children in the communities of Thamparai and Poonakari.
By supporting access to learning and nourishment, we hope to contribute to brighter futures — one child at a time. It’s a small way we aim to give back beyond the business.
Through our partnership with the Sinnathurai Children Foundation in Sri Lanka, we help fund education, school infrastructure, and nutrition programs for children in the communities of Thamparai and Poonakari.
By supporting access to learning and nourishment, we hope to contribute to brighter futures — one child at a time. It’s a small way we aim to give back beyond the business.
Vision
What drives us
🧢 Bold Design
Stylish fashion and accessories that reflect your personality and your journey — not just souvenirs, but wearable memories.
🌱 Responsible Production
We strive to reduce our impact by using eco-conscious materials where possible and working only with trusted, ethical partners.
🌍 Global Community
Available in over 60 countries and loved by millions of travelers worldwide.
📍 Local Pride
Every piece celebrates the stories, colors, and character of your favorite destinations.
Two Brands, One Passion for Design
Our Brands
Robin Ruth
Travelwear that lets you Be Noticed.
Memoriez
Home decor and accessories inspired by global culture.